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Anticipating the steady economic growth of Kenya and Minister Ploumen’s “Aid to Trade-Agenda” the Netherlands Embassy in Kenya commissioned three market studies (see market studies). The studies focus on the challenges and opportunities in three market sectors where the Dutch Private Sector has a comparative advantage. These are Maritime Infrastructure & Logistics (by NABC), (Sustainable) Energy (by Triple E) and Urban Development & Spatial Planning (by Urbanicity). The Netherlands Embassy in Kenya and RVO in co-operation with NABC, URBANICITY and Triple-E consultancies kindly invite you to the business event: 

“Doing business in Kenya: Developing a Dutch Market Entry Strategy for new sectors”

This event will give the Dutch private sector the opportunity to discuss some of the key recommendations of the market studies and give further indication to the strategic choices of the Dutch market entry strategy in Kenya. Bas Pullen, director International Programs will open  this highly interactive event, followed by presentations by the CEO of KenInvest, Dr. Moses Ikiara and a successful Dutch entrepreneur. Participants will be involved in panel discussions, addressing issue’s like Financing, Procurement, ease of Doing Business, Corruption etc. After the break, participants will be actively involved in  several challenging business cases, which reflect realistic opportunities in Kenya. By critically assessing potential business opportunities and challenges in cooperation with the Private Sector, the aim of this event is to  formulate and follow up on a realistic Market Entry Strategy to increase investment in these three sectors and reaping the benefits of tomorrows’ fast growing market: Kenya. 

In addition, an information market will give the opportunity to participants to meet and discuss with various  Dutch Private Sector Development partners and the available instruments.   

The event will take place in The Hague on 5 March 2015  from 9:30 – 18:00


9:30   Welcome & registration
10:00   Word of welcome by Bas Pulles, director International Programs (also moderating the General Session)
    Speech by H.E Mrs. Rose Makena Muchiri, Ambassador of the Republic of Kenya in the Netherlands
    Speech by H.E. Joost Reintjes, Ambassador of the Kingdom of the Netherlands in Kenya.
    Presentation by KenInvest, Dr. Ikiara: overview of Kenya Economy, Investment policies, opportunities and support in these 3 sectors. 
    Presentation by Mr. Carlo van Wageningen: Director of Lake Turkana Wind Park
11:00   Coffee break  with information market
11:30   Panel discussion with Q&A’s and statements, moderated by Prof. Dr. Rob van Tulder, co-author of the book ‘Doing Business in Africa’.
    Panel members: 
Mr Ritesh Shah, Chief Representative Officer at Rabobank International, Kenya 
Dr. Moses Ikiara, CEO KenInvest 
Mr. Carlo van Wageningen, Director of the Lake Turkana Wind Park 
Mr. Willem Lageweg, CEO MVO Nederland
12:30   Lunch break & information market 
13:30   Plenary - dissemination Market studies by consultants, focusing on cross linkages
14:15   Canvas sessions moderated by Jeroen van den Brink,
Solar Energy
Wind Energy
Port development
Cool Logistics
Airport development
Airport Safety
Urban Economic development, including spatial planning, affordable housing, urban mobility, waste to energy
Water & Sanitation
15:45   Plenary: wrap-up
16:15   Network reception & information market

Practical information

What:    Doing business in Kenya
When:   Thursday 5th of March 2015 
Where:    New Babylon Anna van Buerenplein 41a -2595 DA The Hague
Signing in:    Please register your participation before the 27th of February 2015, via this link
Cost:    €75,00 per company, irrespective of which part of the program is participated in. Travel and parking costs are not included.
Organisation:, Neth. Emb. Kenya, NABC, Urbancity, Triple E
More information:   Netherlands Enterprise Agency
Customer support: / +31 88-042 42 42

Event details

Doing business in Kenya: Developing a Dutch Market Entry Strategy for new sectors
From March 05, 2015
Till March 05, 2015
NABC events
The Hague, Netherlands