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Identifying the key factors to success in Africa's agro food businesses

Published on: 03-Jun-2015

Africa is experiencing one of the most dramatic phases of social and economic growth that the world has seen.  As a new consumer market unfolds, many international consumer goods manufacturers are struggling to understand the best way to market and sell their products in a region which is very different to Europe, the US or the Far East. 

Infomineo worked for one of the leading international agro food businesses to help them identify the key factors to success in Africa. View the report here

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